Journalists: Don’t forget non-US readers
Sunday’s story about an escaped elephant rumbling through Zurich was interesting from a journalistic point of view for two reasons.
First, it was amazing to see how many errors some publications were able to insert when they nicked my story.
Second, looking at the bit.ly metrics I noticed that while Yahoo News readers clicked on the video link 3,550 times, some 3,030 clicks came from Finnish tabloid Ilta Sanomat. That’s Finland, a country with 1/60th the population of the United States.
Lesson for journalists: don’t think all of your readers are going to come from the US.
June 9, 2010 | Filed Under Journalism
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Musings of a wire reporter in Geneva. Feel free to contact me with your questions about journalism, Switzerland, or anything else I write about on this blog.
